IBM SWOT Analysis

IBM-SWOT-ANALYSISThe International Business Machines Corporation (IBM) is an American multinational technology and consulting corporation, with headquarters in Armonk, New York.

IBM both manufactures and markets computer hardware and software. IBM also offers infrastructure, hosting and consulting services in areas ranging from mainframe computers to nanotechnology.

IBM SWOT Analysis


  • First mover in cloud computing solutions for enterprises
  • Brand reputation
  • Diversified business
  • Strong competency in acquisitions
  • Integration of products and services


  • Expensive service and software solutions
  • Focus mainly on large enterprises


  • Expand services and software divisions
  • Increasing demand of cloud based services


  • Increasing competition in the cloud computing market
  • Slowing growth of world economy


Also see: PESTEL Analysis for IBM